CIRP has shared its newest report right now on the Mac lineup. Because it occurs, the brand new knowledge says the preferred Mac within the US is just not the MacBook Air – though that got here in second place. Right here’s what Mac CIRP says most US prospects are going for.
In 2022, CIRP’s knowledge confirmed that Apple’s MacBooks have been the first driver of its pc enterprise with MacBook Air and MacBook Professional making up roughly 75% of the corporate’s PC gross sales whereas the desktop fashions solely accounted for 25%.
For 2023, CIRP says that the combo of Apple’s laptops vs desktops skewed heavier than ever towards portables with 90% of US patrons selecting a MacBook Air or MacBook Professional over an iMac, Mac mini, Mac Studio, or Mac Professional.
Apple’s hottest Mac for 2023 (within the US)
Like in 2022, CIRP says the MacBook Professional was the preferred Mac within the US for 2023 with 51% of the overall gross sales.
Though Apple says the MacBook Air is the world’s hottest laptop computer, CIRP says 12% fewer models have been picked up by US prospects than the MacBook Professional.
And taking a look at Apple’s desktop gross sales within the US on the chart under, you rapidly perceive how way more in style the MacBooks are, in response to CIRP.
As for what mixture of 13/15 and 14/16-inch fashions of MacBook Air and MacBook Professional is promoting within the US, CIRP says it discovered a reasonably even break up for each:
9to5Mac’s take
It’s exhausting to know the way correct CIRP’s knowledge is because the agency didn’t share a pattern measurement for its examine and Apple doesn’t reveal particular metrics like this.
However with the brand new M3 MacBook Air having simply launched and the M2 MacBook Air seeing a worth drop, it will make sense for the extra inexpensive MacBook to overhaul the MacBook Professional in reputation – if it hasn’t already.
Mac desktops solely making up 10% of Apple’s whole PC gross sales additionally appears low to me. What do you suppose? Share your ideas within the feedback!
