CIRP has launched its newest report as we speak on the Mac lineup. Wanting on the mixture of fashions owned by prospects, the analysis discovered some fascinating outcomes for the preferred Mac, the combination of possession between entry-level to professional fashions, and extra.

As we noticed in CIRPs final survey on the identical subject, Apple’s MacBooks stay the first driver of its laptop gross sales. Within the new report, MacBook Air and MacBook Professional made up 77% of the corporate’s laptop gross sales whereas the desktop fashions solely accounted for 23%.

Per CIRPs numbers, the MacBook share of Macs elevated 3% from 74% final fall to 77% within the 12 months ending March 2023.

What’s the preferred Mac in 2023?

For what’s hottest between MacBook Air and MacBook Professional, you’d suppose it’s the extra reasonably priced Air. Apple’s SVP of {hardware} engineering even shared in the course of the WWDC23 keynote that the MacBook Air is the “most cherished Mac” and “the world’s best-selling laptop computer.”

Nonetheless, CIRP’s outcomes confirmed 43% of respondents saying that they had a MacBook Professional with 34% reporting that they had a MacBook Air.

CIRP often conducts its surveys within the US, so it’s attainable stateside Apple prospects skew towards MacBook Professional making it extra well-liked on this report. However in fact, Apple has the complete knowledge on Mac gross sales, so we are able to take its phrase that the MacBook Air is the preferred Mac within the massive image.

And with Apple releasing the 15-inch MacBook Air, its reputation will virtually definitely develop now that prospects don’t need to step as much as the 16-inch MacBook Professional for a big display screen.

For the remainder of CIRP’s outcomes, iMac took 10% of the overall, Mac Professional had 9%, Mac mini took 3%, and Mac Studio had 1%.

That additionally appears curious – notably Mac Professional with virtually the identical share of Mac gross sales as iMac and Mac Studio at simply 1%.