US iPhone market share continued to rise final month, regardless of a continued decline in all smartphone gross sales, in accordance with a brand new market intelligence report.
The report exhibits that US smartphone gross sales for the beginning of the yr continued a long-term downward pattern in every new yr, with a forty five% decline since a peak in 2017 …
Counterpoint Analysis didn’t break issues down in any element, however opened by noting the continued despair within the US smartphone market as a complete.
US smartphone gross sales declined 10% YoY in January, in accordance with preliminary knowledge from Counterpoint Analysis’s 2024 US Weekly Promote-through Tracker. This declining pattern was primarily pushed by the underperformance of low-end segments. The premium and ultra-premium segments carried out higher however total improve charges remained tepid.
“Powerful occasions within the volume-driven low finish coupled with delayed upgrades in anticipation of recent merchandise drove the market decrease,” stated Senior Analyst Maurice Klaehne.
Certainly, says the corporate, apart from a short lived blip two years in the past, we’ve seen a gentle decline since 2017. (This view obscures the pandemic impact by displaying solely new yr gross sales.)
However the excellent news, illustrated on the identical graph is that Apple’s market share has continued to rise over the identical time interval.
Apple outperformed most manufacturers with its iPhone persevering with to achieve share, although its gross sales have been additionally down low single digits.
“We proceed to see sturdy promotions for the iPhone 15 collection in postpaid, whereas there stays vital curiosity in older fashions just like the iPhone 11 and iPhone 12 amongst cost-conscious customers in pay as you go. This mixture is enabling Apple to keep up stability in a market experiencing double-digit declines,” noticed Analysis Director Jeff Fieldhack, including, “That is good for share features and nice for the iOS put in base.”
Picture by Swipe on Unsplash
