CIRP has launched its newest research at present having a look at what number of new iPhone patrons within the US are coming from Android smartphones. After hitting a 5-year peak final spring, Android switchers to iPhone have declined a bit, listed here are the newest particulars.
Final Could, CIRP’s information confirmed momentum for Apple with a report 15% of recent US iPhone patrons coming from Android and a median promoting value simply shy of $1,000.
However to start out out the 12 months, CIRP’s new report exhibits that the pattern reversed a bit throughout 2023.
Android customers switching to iPhone drops from 5-year excessive
Proven beneath, 13% of recent US iPhone patrons report that they’ve switched from Android. That’s a 2% drop from what CIRP noticed final 12 months.
Nevertheless, that’s nonetheless 2% greater than what the agency noticed for Android switchers in 2020 and 2021 and matches the information from 2019.
As famous above, the information covers switchers in every calendar 12 months. It is going to be fascinating to see if Android units regain floor in opposition to iPhone in 2024.
Notably, the Samsung S24 sequence has been very nicely obtained following its January 2024 launch, even incomes greater buyer satisfaction scores than the iPhone 15 and 15 Professional:
What do you suppose? Will Apple enhance the proportion of Android switchers in 2024? Or will the pendulum swing again in Google’s favor? Share your ideas within the feedback!
