Final month we received a report from CIRP revealing what share of US iPhone consumers comes from Android. Now the agency is again with a report displaying the proportion of recent Mac consumers coming from a PC, Chromebook, and so on.
Final week we noticed CIRP information present that the preferred Mac within the US is the MacBook Professional.
In right now’s report, CIRP checked out each laptop computer and desktop purchases within the US throughout 2023 and located attention-grabbing outcomes – nearly 60% of recent Mac consumers come from a PC, Chromebook, or one other system.
And 35% of recent Mac house owners got here from simply PCs. That’s almost 3x higher than the proportion of Android customers switching to iPhone.
As we’ve talked about earlier than, CIRP doesn’t share what pattern measurement its surveys have, but when the most recent information is correct, it’s a powerful conversion price for Apple’s Macs.
Current CIRP stories: