Apple TV+ has actually grown rather a lot since its introduction in 2019, however the platform nonetheless lags behind main rivals like Netflix and Amazon Prime Video. JustWatch has now launched the market share figures for streaming platforms within the US through the third quarter of 2023, so we will check out how Apple TV+’s development compares with different platforms.
Streaming market within the US
By wanting on the numbers, the rating remained just about the identical as earlier than, however there was a slight constructive variation for many of the streaming platforms. Amazon Prime Video stays in first place with 22% of the market share (1% greater than final quarter), whereas Netflix follows shut behind with 21%.
Paramount+ and Apple TV+ additionally grew by 1% every, whereas Hulu and Warner’s Max retained the identical market share because the earlier quarter. Disney+ was the one main streaming platform to lose 1% of its market share within the quarter.
You may check out the complete rating supplied by JustWatch under:
- Amazon Prime Video: 22% (+1%)
- Netflix: 21% (+1%)
- Max: 15% (similar as earlier than)
- Disney+: 12% (-1%)
- Hulu: 11% (similar as earlier than)
- Paramount +: 8% (+1%)
- Apple TV+: 7% (+1%)
- Others: 4% (-3%)
Apple TV+ versus the others
Contemplating that Apple TV+ was launched in late 2019 with a small catalog of authentic films and TV reveals, it’s shocking to see that Apple has managed to broaden the platform pretty shortly. Nevertheless, the streaming market appears stagnant general, as there are a number of choices accessible to clients, a few of them extraordinarily consolidated – akin to Netflix.
As an illustration, Apple TV+ reached 6% market share within the US through the second quarter of 2022, and it took greater than a yr for it to develop 1% extra. In the meantime, its competitor Paramount+ had solely 4% of the market share within the US in the identical interval final yr, and now has extra subscribers than Apple TV+.
Though Netflix has misplaced a big variety of subscribers because it began cracking down on password sharing and elevating the value of its plans, it’s nonetheless one of the vital widespread streaming platforms on this planet, most likely on account of its large catalog. Apple takes a distinct strategy, with a smaller catalog however with award-winning productions.
But Apple TV+ has been investing closely within the manufacturing of authentic content material. The corporate not too long ago signed a take care of soccer star Lionel Messi and has simply launched a brand new documentary about him on the platform. Maybe this can result in Apple TV+ gaining a number of extra new subscribers quickly, and we’ll discover out with the following quarter’s figures.
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