HBO Max final 12 months was rebranded to only “Max” following the platform’s merge with Discovery+. Whereas the rebrand was first launched solely within the U.S., Warner (which owns the streaming platform) is about to show HBO Max into simply Max in Latin American international locations subsequent month.

‘Max’ streaming platform coming to Latin America

As introduced on the Max web site (through Selection), international locations in Latin America and the Caribbean the place HBO Max is presently out there will get the brand new Max app on February 27, 2024. This contains Argentina, Brazil, Chile, Colombia, Mexico, Uruguay, the Bahamas, the Dominican Republic, and Haiti, amongst different international locations.

Present HBO Max subscribers are already getting an e mail with particulars in regards to the transition. Similar to within the U.S., profiles, historical past, and saved exhibits can be mechanically migrated to the brand new platform. Nonetheless, HBO says that customers could need to obtain the brand new app manually on some gadgets.

The Max subscription plans are barely dearer than the present HBO Max plans in these international locations. The corporate claims that present subscribers will proceed to pay the present worth for a restricted time. Those that have an energetic low cost on their subscription may even hold it for now.

Warner says the rebrand from HBO Max to Max will happen in 22 European international locations in spring 2024. Southeast Asian international locations will get the brand new Max app later this 12 months together with France and Belgium.

It’s price noting that the brand new Max app for Apple TV lacks some options in comparison with the present HBO Max app. As an illustration, the Max app was launched with out help for Image-in-Image, Cut back Loud Sounds, and Up Subsequent. Apparently, Max can be one of many first streaming platforms to have an app for Apple Imaginative and prescient Professional.

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