Apple has simply introduced a particular occasion for the press on October 30. Named “Scary quick,” the occasion appears relatively atypical for the corporate, as it will likely be held on a Monday at 5 p.m. PT. There was plenty of hypothesis about Apple asserting new Macs subsequent week, and a delicate easter egg on the corporate’s web site confirms that the occasion is all concerning the Mac.
Apple confirms its upcoming occasion is concerning the Mac
On the official Apple Occasions webpage, there’s an animated model of the Apple brand that turns right into a spooky Finder face – the file explorer in macOS. Prior to now, Apple has held different occasions in October and November devoted to asserting new Macs, so the timeline matches completely.
In recent times, Apple’s occasion art work hasn’t been very clear about what the corporate will talk about on the presentation. Generally, the corporate chooses to advertise the occasions with a stylized Apple brand based mostly on new wallpapers that include the units, with just a few exceptions.
For instance, the picture selling the September 2022 occasion had stars to characterize the iPhone 14’s satellite tv for pc connectivity. Having the Finder brand on the occasion webpage just about confirms that we’ll be seeing new Macs subsequent week.
As for the title of the occasion and Finder’s spooky face, that’s presumably a joke about the truth that Halloween takes place the following day. And whereas we don’t know precisely which Macs Apple will announce subsequent week, there are rumors about each the iMac and MacBook Professional getting an improve – maybe with a brand new M3 chip.
In January, Apple held a digital occasion of kinds to announce the up to date 14-inch and 16-inch MacBook Professional with M2 chips. This “occasion” wasn’t pre-announced and as a substitute got here within the type of press releases on Apple’s web site and a video printed – not live-streamed – on YouTube.
Watch it on-line
Curiously, this occasion can be broadcast on-line with out an in-person gathering, which implies that the press gained’t be there to see the brand new merchandise in individual after the presentation. It is going to be streamed on Apple’s web site, Apple TV app, and YouTube.
What do you suppose Apple has up its sleeve for the October 30 “Spooky quick” occasion? Might the corporate have some surprises in retailer? Tell us what you suppose down within the feedback.
