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Apple TV+ share grows in the US, but still lags behind its competitors

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Apple TV+ share grows in the US, but still lags behind its competitors

A latest examine revealed that Apple TV+ is the streaming platform with the best rated content material on IMDb, regardless of having the smallest catalog of all of them. Now JustWatch has shared the streaming platforms’ market share figures for the primary quarter of 2024, which present that Apple TV+ has grown within the US – however nonetheless lags behind its important rivals.

Apple TV+ market share within the US

The JustWatch analysis covers the principle streaming platforms accessible within the US. Throughout Q1 2024, Apple TV+ share grew 1% in comparison with the earlier interval, now with 8% of the market share. It’s adopted by Paramount+, which additionally has an 8% share.

Whereas development is all the time a very good factor, it will likely be a future earlier than Apple TV+ catches up with its different rivals similar to Amazon Prime Video and Netflix, that are in first place with 22% and second place with 21%, respectively. Max (HBO) is the third hottest streaming platform within the US, with a 14% market share.

Amazon Prime Video and Netflix each grew as properly, whereas Max, Disney+, and Hulu misplaced some subscribers.

You may check out the complete market share rating offered by JustWatch beneath:

  1. Amazon Prime Video: 22%
  2. Netflix: 21%
  3. Max: 14%
  4. Disney+: 11%
  5. Hulu: 10%
  6. Paramount +: 8%
  7. Apple TV+: 8%
  8. Others: 6%

Apple TV+ was launched in 2019 with a small catalog of authentic films and exhibits. At present, the platform has round 271 titles accessible – a lot lower than Amazon Prime Video’s 13,000 titles. Even so, Apple TV+ content material has already received a number of necessary awards since 2019.

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