In October 2022, Apple up to date its pill lineup with new iPad Professional fashions and the launch of the entry-level iPad 10 whereas leaving the iPad Air and mini unchanged. Now a brand new report from CIRP appears to be like at the preferred iPad fashions with a shift occurring over the past yr.
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In its new report titled “Time to Refresh iPad?” CIRP compares the share of gross sales of every iPad mannequin between June 2022 and 2023.
In 2022, CIRP’s knowledge confirmed the 12.9-inch iPad Professional as the preferred single pill with 35% of gross sales with the iPad Air coming in second with 24%.
Hottest iPad for 2023
Curiously, in 2023, that’s flipped with the preferred iPad being the 11-inch iPad Professional. It took 26% of gross sales, simply edging out the 12.9-inch mannequin, and the iPad Air dropped to 3rd place with a 19% share.
When wanting on the mixed share of iPad Professional gross sales, that’s remained unchanged at 51% from 2022 to 2023.
Shift to extra inexpensive iPads
The general pattern is Apple prospects choosing extra inexpensive iPads as indicated by the shift from the massive iPad Professional to the smaller 11-inch mannequin. The iPad mini which is priced beneath each Professional fashions additionally gained market share over the past yr.
CIRP sees the shift in iPad gross sales as “an excellent time” for Apple to refresh the pill lineup.
When will new iPads arrive?
Nevertheless, the latest expectations through Bloomberg are for brand new iPad Professional fashions to reach in spring or summer time 2024.
It’s unclear if we might see new variations of the iPad mini and iPad Air sooner. The iPad mini first launched in September 2021 and the iPad Air 5 debuted in March 2022.
In any case, CIRP suggests up to date fashions might assist Apple dial within the iPad lineup’s “worth distinction” as extra customers wish to spend lower than $1,000 on the units.
